Genuine A-brands · Free shipping in Belgium and the EU

A-brand beauty. Just cheaper.

Maybelline, L'Oréal Paris, Max Factor, Gillette and CeraVe: the same products as in the store, priced up to 30% lower and delivered free to your letterbox.

★★★★★ 4.9/5 customer rating on bol.com 25,000+ orders shipped
Maybelline, L'Oréal Paris, Max Factor, Gillette and CeraVe products
Free shippingIn Belgium and across the EU, no minimum order
Ordered before 12 pm, shipped todayBelgium: 3 to 5 working days, express in 1 to 2
100% genuine brand productsSealed, with EU label and shelf life
Most bought

Our best-selling beauty

All bestsellers
Choose smarter

Four tools that help you choose (and save)

The more you pick, the more you save
New: Pick & Mix

The more you pick, the more you save

Mix freely from hundreds of brand products. 5% off from 2 products, up to 20% at 8. Automatically at checkout, no code needed.

2 = -5%3 = -10%5 = -15%8+ = -20%
Build your box
Not sure what to pick? Take the beauty quiz
Help choosing

Not sure what to pick? Take the beauty quiz

Three short questions and you get 3 products that suit you, based on what other customers buy most.

Take the quiz
What do you already use? We fill in the gaps
New: Routine builder

What do you already use? We fill in the gaps

Tick what you already own, tell us your skin type and instantly see which steps are missing, with the best product for each.

Build my routine
New for the holidays

Secret Santa finder: the ideal gift under €10, €15 or €25

Three questions and you get three ready-made gift sets from real brands, within your budget and with Pick & Mix discount.

Find a gift
Often bought together

Complete sets, in one click

Three products customers often order together. Add the set and you automatically get 10% Pick & Mix discount.

Build your own set
No tricks. Just smarter shipping.
How can it be this cheap?

No tricks. Just smarter shipping.

A mascara or a pack of razor blades is small and light. Yet most webshops still add a €6 parcel fee on top. We don't.

We buy in bulk

By the box from European wholesalers, not by the piece. We pass that lower purchase price on to you.

We ship as a letter, not as a parcel

A mascara, lipstick or pack of razor blades fits in an envelope. Via our sister shop GoedkopePostzegels.be we send them for a fraction of what a parcel costs.

You need a little patience

In Belgium your order lands in your letterbox within 3 to 5 working days, in other EU countries within 5 to 10 working days. In a hurry in Belgium? Express delivery for €10 in 1 to 2 working days.

GoedkopePostzegels.be is our biggest partner. Thanks to them we have already shipped more than 25,000 parcels for a fraction of the normal rate.

Discover GoedkopePostzegels.be

In the spotlight

Biodance - Bio-Collagen Real Deep Mask
Viral

Biodance Bio-Collagen Real Deep Mask

The Korean overnight mask that turns transparent once your skin has absorbed everything. Set of 4, genuine.

€5,09 View product
Maybelline New York - Lash Sensational Sky High Mascara - Very Black - Black
Bestseller

Maybelline Lash Sensational Sky High

The mascara with the flexible tower brush for extreme length without clumps. Also available waterproof and as a multipack.

€8,79 View product

What customers say

4,9
★★★★★average rating on bol.com

Goedkoopverzenden, the company behind this shop, has been sending letterbox parcels via bol.com for years. This is what customers say about our deliveries.

★★★★★

“I liked that the item I ordered was simply dropped in my letterbox, so I didn’t have to stay home for it.”

Karine from LierVerified purchase
★★★★★

“Very easy, I didn’t have to be home, everything neatly in the letterbox.”

Ann from KontichVerified purchase
★★★★★

“Good price, well-packed shipment and it works great.”

Els from BoortmeerbeekVerified purchase
★★★★

“Order was delivered quickly and correctly in the letterbox.”

Fons from AntwerpVerified purchase
★★★★★

“Fast delivery, well packed.”

Rosine from HasseltVerified purchase
★★★★★

“Everything was top notch!”

Marleen from GeraardsbergenVerified purchase
No stock photos

This is what it really looks like here

A real warehouse in East Flanders, real stock and real envelopes that go out the door every day.

Our warehouse in East Flanders: everything in stock, ready to ship
Our warehouse in East Flanders: everything in stock, ready to ship
25,000+orders shipped via bol.com, Amazon and our own shops
Hundreds of letterbox parcels leave the door every day
Hundreds of letterbox parcels leave the door every day
12,000+customers in Belgium and the Netherlands

You choose: free or fast

You pick it at checkout. Order on a working day before 12 noon and your order goes out the same day.

Most popular
€0

Standard delivery, always free

Simply lands in your letterbox, no need to be at home. Belgium in 3 to 5 working days, other EU countries in 5 to 10 working days.

In a hurry?
€10

Express delivery, 1 to 2 working days

Sent with priority and track & trace, Belgium only. Handy when your mascara runs out just before the weekend.

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Frequently asked questions

Are these genuine brand products?

Yes. Everything you buy here is the original product from Maybelline, L'Oréal Paris, Max Factor, Gillette, CeraVe and the other brands, purchased from European wholesalers. You get the same sealed packaging as in the store, with a European ingredients list and shelf life. Read how we guarantee that.

Why does delivery take 3 to 5 working days?

Because we send your order as a letter instead of a parcel. That is a lot cheaper and you can see the difference in our prices. Delivery to other EU countries is also free and takes 5 to 10 working days. Want it faster in Belgium? Choose express delivery for €10 and you will have your order in 1 to 2 working days.

How do I choose the right foundation or concealer shade?

Look at your undertone (cool, warm or neutral) and test a shade on your jawline, not on your hand. Our guide to foundation shades explains it step by step. Not sure? Email us the shade you use now and we will find the equivalent.

How long does make-up last?

Every package has the jar symbol with the number of months after opening (e.g. 6M for mascara, 12M for foundation, 24M for lipstick). Unopened, most products last for years. We only sell products with a generous remaining shelf life.

Can I return a product?

You have a 14-day cooling-off period. Because cosmetics are a hygiene product, we only take back unopened products with the seal intact. Wrong or damaged item delivered? Send a photo and we will sort it out right away.

Can I get an invoice?

Of course. Enter your company details and VAT number at checkout and you will automatically receive an invoice. For salons, shops and larger orders, it is best to request a quote.

Safe & genuineEvery product comes sealed in the brand's original packaging, with a European ingredients list and shelf life. No parallel imports from dubious batches.
How we guarantee that